Reinforcement Design

Anthonie is a true reinforcement pioneer. After representing the Netherlands in the 1992 Summer Olympic Games for Judo, he entered the learning industry to apply his knowledge, education, and experience to organizational professional development.

By analyzing key differences between an Olympic training program and corporate training, he found that it was the lack of reinforcement that held his trainees back in applying what they had learned.

Anthonie Wurth is one of the most sought-after reinforcement specialists. He has built a unique methodology that has been translated into 45 languages in over 100 countries. Many of the Fortune Global 500 companies use Anthonie’s 7 Principles of Reinforcement to train their workforces. The largest and most prominent training providers also use his methodology to show the ROI of their training programs.

Anthonie is the recognized worldwide expert in training reinforcement science and the author of several books on the subject.

To hear more about Anthonie's background, visit anthoniewurth.com/about.